If you are marketing, you have to know the importance of these two terms.
When you are delivering something, you are pay to deliver content, it is something that is contained, for example the contents of a box, the subjects or topics covered in a book or document. Something that is to be expressed through some medium, as speech, writing, or any of the attributes or notions comprised in a given conception; the substance or matter of cognition.
The context is the set of circumstances or facts that surround a particular event, situation and gives meaning to, something else. It provides form to the content.
The same content can have a different meaning if it’s placed in a different context.
As I said, you deliver content, but what people see is the context.
Many people take care only about the content, because they have heard that content is king, but as I said context is always over content. Context is the first impact the customers get from your product, it helps you to sell and sometimes it sells by itself. Context is the container that contain the form and people are attracted by this.
Think, that you are selling a beautiful pink box, many times people don’t care about what is inside the box. If they love and want this beautiful pink box, they buy it.
I have seen some people applying this strategy, selling the context and not the content and they always have had good results – by the way some of this products (the content) were garbage and this is not good, because they are risking and you know why – every marketer should keep this in mind.
I’m going to be clear. When you send an e-mail, people don’t see what is inside (content), they only see the subject (context), if it’s good then they go to the content, otherwise they don’t open it.
And the same thing happens with sales letters (context) if your sale letter call the customers attention and they love it, you have a high percent to sell your product (content).
The context speaks, it express what the content is, even if sometimes the context has much more quality than the content.
You sell the context, even if you are paid for the content you are delivering. Customers want the information shaped and packaged from you, for all your knowledge and experiences.
I hope you understand now why I say, context is King.
Many successful marketers know this and they are applying it.
If you have heard content is King, it’s because someone said it and the ball is rolling.
Don’t get confused and try to understand what I am trying to explain. I know it’s not easy, but if you read this article carefully, I think you’ll understand.
You have to know that in this marketing world the context is over the content. This works in all kind markets. If you want to be successful you have to work keeping this in mind.