Shopping for beauty products these days can be overwhelming because of the huge variety of cosmetics available, all of which claim to be the best choice for you to purchase. There are many factors to consider when searching for your perfect cosmetic beauty supplies.
Are Natural Ingredients Important to You?
One thing often overlooked by cosmetic beauty shoppers is reading the ingredients before purchasing a product. Reading the ingredients provides much insight into what you can expect from that product. For example, lipsticks containing moisturizing butters such as cocoa butter or shea butter will be more moisturizing than your average lipstick, but may not wear as long as another product. Conversely, castor oil is an ingredient used in many cheap lower-end lipsticks, and lipstick containing castor oil as a main ingredient may have a cheap, low-quality feel regardless of its cost. Natural ingredients are not necessarily better, but many people prefer them because they are less irritating to skin. People often try to avoid parabens in their cosmetic beauty products.
Is Animal Testing Important to You?
Many cosmetic companies test products or ingredients on animals, which is inhumane and unnecessary and does not lead to safer products. This practice is banned in the European Union and by 2013 products tested on animals will not be legal to sell in the EU. On the other hand, the Chinese government requires that products are tested on animals prior to being sold in China. This creates market pressure for some brands to start testing on animals when they previously did not, in order to gain access to Chinese consumers. The brands that are cruelty-free change frequently, so if avoiding animal cruelty is important to you, consult lists of cruelty-free companies provided by organizations such as PETA and the Coalition of Consumer Information on Cosmetics, also known as Leaping Bunny.
Are High-End Products Better Than Lower-End Products?
People are often swayed by the cost of a cosmetic beauty product, assuming that expensive products will be better than inexpensive products. This is not always the case. Sometimes products cost more because they use higher quality ingredients, sometimes they cost more because of the money spent on advertising, and sometimes they cost more simply because it makes people believe the product is better and they are willing to pay the price. Again, reading the ingredients will provide a lot of information on whether or not a product is different from a less expensive version and whether it is worth the price.
Is Image Important To You?
Cosmetic beauty companies put a great deal of effort into cultivating an image for their brand, which is reflected in their product packaging and advertising. A brand may call itself edgy, girly, classic, quirky and so on in an effort to relate to the consumers on a personal level. While this does not provide information on the quality of the brand’s products, there is no harm in developing attachments to specific brands based on their image, even if you just like the way their advertisements look or the designs and colors of their packaging.