Nowadays, thousands of online entrepreneurs, small businesses, and large companies are monetizing Facebook through contests. It is not uncommon to see businesses pushing products, services, or causes through contests hosted in the social networking site. If you own digital space of any kind, you should be doing the same. The power of Facebook as a marketing tool is undeniable. Facebook is after all the biggest social media site out there. Its members are close to approaching the one billion mark. If this doesn’t make you rush out and use Facebook like crazy, nothing will. The great thing about the social network is that you don’t have to be an online entrepreneur to be able to make use of it. Even if your business only operates offline, you can still make a huge online presence for it on Facebook.
Holding a Facebook contest is nothing new.
Ever since the site’s beginnings, people have been using it to conduct contests. Now that the site has grown into a whole new level, it’s not surprising to see hundreds of contests being held on it in a daily basis. Marketers have seen the potential of Facebook contests and they are taking full advantage of it. You should be doing it as well if you want to leverage Facebook’s huge traffic and member levels. Of course, the process is not as simple as offering prizes and stuff. You have to plan everything just like any marketing campaign. You can’t just go in there without any directions or goals. If you do, you will likely fail.
Everybody knows that besides Facebook’s advertising program, everything on the site is free to use.
You don’t have to pay a cent to make use of the services, resources and tools that it offers. Speaking of tools, there’s one tool that is particularly helpful in holding Facebook contests and that would be the Facebook Connect feature. If you want to try monetizing Facebook through contests then Facebook Connect is something you should look into. This is going to make the whole contest process easier to conduct and of course simpler to track and measure. Facebook Connect was specifically made to help outside parties like you to get a better experience on the social network. With regards to contests, Facebook Connect will amplify the results of your contest campaign.
But first of all, what exactly is Facebook Connect and why does it matter in hosting Facebook contests?
In the simplest of terms, it is but a feature of Facebook that allows users to share their information and activities with third party websites and applications. You are basically connecting your Facebook account with third party websites. That is of course if you allow them to. Looking at this scenario on a marketing perspective, this is a huge opportunity for entrepreneurs, marketers, and businesses to get connected with customers, readers, clients, fans, etc. It is therefore not surprising to see many websites holding Facebook contests by leveraging the Facebook Connect feature. You will simply double or even triple the number of people you can reach if you use Facebook Connect on a contest.
Here’s what happens if you host a contest on Facebook and then make use of Facebook Connect. Let’s say you create a web application specifically for the contest you have in mind. In order for people to join in on the contest, they have to have a Facebook profile and they have to connect it to the web application you created via Facebook Connect. To use the web application, they will log in using the Facebook login details because this is the whole point behind Facebook Connect. You simply use your Facebook login details to sign in into third party websites and applications.
One obvious drawback of using Facebook Connect on a contest is the fact that people nowadays are more aware about security issues. They won’t just give up their Facebook login details. Although Facebook Connect is pretty secure, you cannot discount the fact that people sometimes get freaked out when asked to connect their Facebook profiles to websites external of the Facebook banner. However, if the offers or prizes in your contest are hard to refuse, Facebook users have proven time and time again that they take risks when confronted with great free offers. With that said, if you play your cards well, people will be more than willing to connect their Facebook accounts to your website or application.